Sunday, April 10, 2016

Korean Alphabet and Typography

Korea originally did not have its own Alphabet system and instead, was using the Chinese character system to write. It wasn't until the 15th Century(1443 A.D) where King Sejeong the Great, decided to create Korea's own Alphabet system that was outside of the Chinese character system that was inefficient to Korean language. He and his team developed what is now known as the Hangul system. It's made up of 24 basic letters that can combine into 40 letters in total. Broken down, there are 14 basic consonants, 10 basic vowels, 5 double consonants, and 11 double vowels.

The Korean writing system of Hangul isn't written in the manner of just horizontal letters, like the English Alphabet system. Instead, it made up of letters written in both horizontal and vertical to create a syllable. 

As seen in the illustration above, there has been an attempt to lay out all the letters horizontally (instead of combining them in a block frame), but this was not widely adapted or accepted due to its lack of readability and difficulty of conveying meaning in Korean.

Every syllable begins with a consonant (initial), followed by a vowel or two (medial), and sometimes ends up with another single or double consonant after a vowel (final). 

The literacy rate in Korea today is about 98%, and the majority of those who are illiterate are the older generation women, who went through the time when Korea was under Japanese rule and the Korean War. 

Because Hangul isn't just written from left to right, kerning can be seen vertically as well. 

If you pay close attention to these letters and to the spacing of letters in each syllable, the “늑” and “늘,” the final consonant “ㄱ” has less strokes than “ㄹ”, and takes up less space under the medial vowel “ㅡ”, and therefore, the position of “ㅡ” in “늑” is lower than that in “늘.” If a type designer does not space every one of the thousands of possible Korean Standard or Unicode syllables carefully, the strokes become compressed and hard to read when typeset. It is similar to the result of “missed kerning” (when specific pairs of individual glyphs in typefaces do not have consistent spacing around them) in the Latin alphabet design.

Because of the way Hangul is written, type design in Hangul can look dynamic with vertical kerning.

Extra: I thought this image was an interesting example using Korean Alphabet characters with English Alphabet characters. The letter "S" was replaced by the Korean character "ㅅ" which sounds like S, while the letter "W" to "ㅠ" , "K" to "ㅋ", and "R" and "L" to "ㄹ"

Friday, April 8, 2016

The Ampersand

Ah, the ampersand; the favorite character of countless graphic designers. Although the ampersand is loved by many people for its calligraphic and malleable characteristics, few people actually know the history of the ampersand.

The ampersand is a logogram, which is any character that represents a word, like the @ symbol, but it didn’t start out that way. It began in the 45th century CE as a ligature that combined the letters et, which mean “and” in Latin.  This ligature started out very recognizable as an E and a T, and slowly became more stylized.

This ligature was added to the end of the alphabet as the 27th character, and when school children were reciting the ABCs, instead of saying “X, Y, Z, et et” (and and) they would say “X, Y, Z, et per se et” (and by itself and). This became “and per se and,” which when slurred together becomes “ampersand.” (fun fact: a word comes about from a mispronunciation it’s called a mondegreeen.) 

Today, the ampersand is mainly found in logos, like Johnson & Johnson and Barnes & Noble. But it is also the subject of a lot of art. One blog, back in 2010, posted a different ampersand for each day of the year. The blog was called 300&65.

Here are some of my personal favorite ampersands:

Bananampersand by Brent Schoepf.

Campersand by Beth Sicheneder.

ampersand linzer cookies by unknown

Inflatable ampersand by The New Republic

magazine cover by katrine kolstrom

ampersand cookie jar

amfursand by unknown

by beto petiche 

by tim easley