Friday, April 8, 2016

The Ampersand

Ah, the ampersand; the favorite character of countless graphic designers. Although the ampersand is loved by many people for its calligraphic and malleable characteristics, few people actually know the history of the ampersand.

The ampersand is a logogram, which is any character that represents a word, like the @ symbol, but it didn’t start out that way. It began in the 45th century CE as a ligature that combined the letters et, which mean “and” in Latin.  This ligature started out very recognizable as an E and a T, and slowly became more stylized.

This ligature was added to the end of the alphabet as the 27th character, and when school children were reciting the ABCs, instead of saying “X, Y, Z, et et” (and and) they would say “X, Y, Z, et per se et” (and by itself and). This became “and per se and,” which when slurred together becomes “ampersand.” (fun fact: a word comes about from a mispronunciation it’s called a mondegreeen.) 

Today, the ampersand is mainly found in logos, like Johnson & Johnson and Barnes & Noble. But it is also the subject of a lot of art. One blog, back in 2010, posted a different ampersand for each day of the year. The blog was called 300&65.

Here are some of my personal favorite ampersands:

Bananampersand by Brent Schoepf.

Campersand by Beth Sicheneder.

ampersand linzer cookies by unknown

Inflatable ampersand by The New Republic

magazine cover by katrine kolstrom

ampersand cookie jar

amfursand by unknown

by beto petiche 

by tim easley

1 comment:

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