Friday, November 5, 2010

Kinetic Typography

While perusing youtube for inspirational typography-related videos, I came across this whole sub genre of typography called "kinetic typography." Kinetic typography means the art of expression through animated text. I found this really cool because I never realized how possible it is to completely recreate the emotions stimulated by a clip from a movie or a song only using type. Here are two very different examples of kinetic typography. The first one is artistically beautiful, while emotionally very intense, and the second one is a little less artistic but extremely fun, using some great colors and animation techniques.

Fight Club: Chemical Burn scene

Blackalicious: "Alphabet Aerobics"

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