Thursday, March 29, 2012

Stefan Sagmeister

Back in December, I was able to go see Stefan Sagmeister at the ICA. Penndesign was having the lecture because on April 4, Sagmeister's The Happy Show exhibition is opening. (It's a documentary movie about happiness.) He talked about his past and his work, but how he uses and creates typography is what captured my eye the most. 

Stefan Sagmeister was born in Austria and attended the University of Applied Arts in Vienna. In 1987 he was awarded a Fulbright Scholarship to attend Pratt Institute in New York. He then moved back to Austria to work and later moved to Hong Kong. Years later to returned the New York to work under Tibor Kalman and eventually opened his own studio Sagmeister Inc.

I find Sagmeister's use of typography inspiring because he takes risks and pushes the idea of what type is. His type work is innovative and contains a special handmade quality.  His motto really says it all, "Design that needed guts from the creator and still carries the ghost of these guts in the final execution."

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