Typography plays a big role in our every day lives. Your font choice for any project can make a huge difference in terms of how it will affect the user or consumer .
Helvetica is a font that appears virtually everywhere -- more often in branding and signage, rather than in books and newspapers. For example, famous brands like BMW, Oral B, IBM, Target, Staples, and Panasonic all use Helvetica for their logos. It's the default font for Brussels' entire transport system, and became the font for the NYC subway system's signs and maps in 1970.