Typography
in Web Design
Typography
helps to create an experience for users before they’ve even read a word or
clicked a button in a website, it also has the potential to go beyond merely
telling a story.
Type
can create an atmosphere and elicits a response much the same way as tone of
voice does, if it got a well treatment.
First
of all, consider the user: What do you want them to feel and experience when
the page loads? Typography establishes a mode of communication and, in turn,
the personality of the website. The choice of typeface will determine how
people respond to your website.
This
page is colorful and fun. You are greeted with lovely serif letters. The
website shows how type can be used as graphic elements and incorporated into a
design. The multicolored serif typeface breaks away from the classic, maybe
even sober, idea we may have of serifs.
Designed
to look like an old poster, this website for a vineyard is quite unique and
innovative. The design successfully achieves a vintage feel and translates
beautifully as a website. the text is embedded as images on the website,
preventing it from being copied and pasted. Also, surely a similar design could
be created at less than 3.4 MB and 43 HTTP requests.
The
large letters in a custom typeface span the screen and continue off page,
making the Rijksmuseum seem larger than life. The home page then rotates
through beautiful photographs of the museum’s contents.
This
Web design studio greets you with a photographed welcome message, which is
refreshing. The user immediately gets a sense of the physical space that these
designers work in. There is rawness to it, an authenticity. The type is the
focal point without being loud or overwhelming.
This
website has a definite Bauhaus feel to it, with its flat colors and Futura
font. The overall aesthetic is minimalist and clean but definitely not boring
or dull. What grabbed my attention was the “Thanks / Danke” piece, in which the
language you’ve set (English or German) determines which word stands out in
bold red. It’s such a great idea for websites that support more than one language.
Here
is a talk by Matthew Carter, it's talk about typeface on screen. Interesting
and useful, how you enjoy it!
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