Thursday, October 9, 2014

Typography Side Projects

A side project is a piece of work that a designer self-initiates and is not hired to create by a client. Side projects vary in every way as they are typically utilized by a designer to explore in depth a personal interest. Side projects are a great avenue for exploring new or unfamiliar techniques without the pressure of a deadline (for the most part) or the requirement to fulfill a client's needs.

Besides being enjoyable and a learning experience, side projects also provide an opportunity for a designer to showcase their skills. A designer may be hired by a client to do work very similar to his or her side project. With side projects it seems as though designers have a public outlet for personal work. It is also turning out to be a great way in which a designer can market his or herself for the kind of work they want to do, be it more illustration or hand done lettering.

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