Monday, September 19, 2011

Aria Video

Not only is the type included in this clip beautiful and engaging, but the process shown is engrossing. Takes me back to our foundation days, when we carved stamps in 2d class. I'm becoming obsessed with watching artists "create" lettering, essentially not just designing it but producing it in a way that reflects SO MUCH care and consideration. Inspiring!

Aria was designed by Rui Abreu, from Fountain (type foundry).

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