It's interesting that I stumbled across this video during the process of researching for Abby's typography class and the bird migration project. It is a great little movie to watch before trying to figure out how to resolve something typographically. In fact, the video is just fantastic as far as an overview of how important typography is in design.
This PBS Short has great content and it is presented by great designers, including Jonathan Hoefler and Tobias Frere-Jones, Paula Scher, Eddie Opara, Julia Vakser and Deroy Peraza. All the more interesting is the fact that these designers all work in different areas of design, but utilize type as a primary source.
Watch the video! I promise you'll walk away with a new sense of type....maybe not, but I'm sure you'll learn something new :)