As creature features became popular, they too were advertised prominently with large, hand drawn type. These titles often featured drop shadows and/or blocky, organic type. Posters from this era also made a point of emphasizing other information on these posters like the technology used and the actors and director. As time went on, this other information would be treated specially in the hierarchy to emphasize certain selling points.
Saul Bass was notable at this time period for designing the posters and title sequences for many a movie. The horror and suspense films he did were more psychological in nature, and he designed them as such.
Bass' type treatment wasn't as heavy as those of the creature features. Instead, he made them slight and off-kilter like the characters in the films.
The next big trend in horror type was during the emergence of over the top slasher films in the late 70s and 80s. Since these films made a point of being violent and gory, the titles were designed to be exactly that.
These titles were done in thick brushstrokes that you can imagine being literally painted in buckets of blood, or carved in flesh.
Today, horror movies utilize a variety of different type treatments because there is a wide variety of horror sub-genres.
Now there is a trend of taking clean, traditional typefaces and contrasting them with rougher imagery
or vice versa.
Horror movies and type treatment have developed a unique relationship that sets them apart from other movies and posters. We can recognize horror films just from the type treatment. Many of these cult hits have their own individual type treatments that are now synonymous with their franchise, and that goes to show how influential their typography is.
Other cool posters