Wednesday, September 25, 2013


As design students, we spend a lot of time merging (or at least trying to) different styles, methods, processes, and concepts into a combination of words and images. We, as visual communicators, have an important role in society to generate sometimes complex material into things that [normal] people can comprehend. Sometimes this means designing a poster, a website, or just simply a logo. We must succeed in creating something that holds up both visually and conceptually. Logotypes, specifically, serve as an identifying symbol and usually are designed to be permanent fixtures with the company/organization. However, the changing of times is often accompanied by changes to the fabrics of these companies and organizations, or alternatively the audience. The first logo might not fit the current, updated "image" and "personality." Things are constantly becoming dated, this relates back to the natural competition that exists in nearly every aspect of life.

Google is a company that I think is amongst the most iconic leaders in the digital age. Everytime you go on the internet there's a high chance that you start on the Google homepage, or at least travel back and forth to it. Easily the most used search engine, Google has had many logos since its origins in the late 1990s. The current logo that they use was designed by Ruth Kedar, and is based on the Catull typeface.

Google also uses fun, surprising, and sometimes spontaneous changes that are made to their official logo to celebrate holidays, anniversaries, the lives of famous artists, pioneers, and scientists and other important world events. These special logos, designed by artists all across the globe have become known as Google Doodles. They even host a contest for everyday art lovers to submit their own modified version of the Google logo. As students, it can be very difficult to either rely on typography alone or imagery alone. It can be even harder to merge the two. Google has mastered this art.

For a look at every Doodle that ever was, visit their official archive.

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