Thursday, October 17, 2013

Car-Driven Typography

As I was looking for inspiring typography, I discovered something I had never seen before; the first font ever to be created by a car. Two typographers known as Pierre and Damien were hired by a Belgian ad agency to promote the new European car, Toyota iQ. They wanted to show the car's agility and perfect control in a unique way, so they designed a typeface by tracking a moving car using special software, and choreographing the movements ahead of time. The designers told the driver exactly what kinds of skid marks they would need to create the strokes in order to create the entire font. I thought this was a pretty clever and unique way to market a product, as well as a great example of thinking outside the box when it comes to creating typography. 

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