Tuesday, October 16, 2012

Mountain Goats - Sax Rohmer #1

The Mountain Goats are a folkrock band from Claremont, California. Upon releasing their full length album entitled, "Heretic Pride", they created a video for their opening track "Sax Rohmer #1". In the video, the band is shown performing their song, but the lyrics are also integrated within their performance as well. The type treatment given to specific words show anything from illustrative emphasis to some interactive characteristics. What I also found very intriguing are the swift transitions. As the camera moves from word to word, the viewer gets just enough time to see what characteristics  the word was given. Because the camera is moving so fast, some of the transitions make some of the words hard to read, but for the most part the hand done type is well executed. My favorite part about this video and concept is the way the band is physically involved, not just by playing their music, but also by having specific lyrics drawn on them as well. Ace Norton directed the video, and has also directed several other videos for Regina Spektor, Foster the People, Best Coast, Death Cab for Cutie and other bands from the west coast.

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